Marketing & Communications Manager

Overview The Marketing & Communications Manager is responsible for developing, managing and executing all marketing, public relations, rider communications and community outreach strategies for Greater Portland Metro. Duties Develops, implements and evaluates outcomes of marketing plans, branding plans; forecasts future marketing needs and opportunities.Oversees, evaluates, and presents market research and adjusts marketing strategy to meet changing market and competitive conditions.Guides preparation of marketing activity reports and presents to Metro Board Committees.Develops and manages marketing projects and operating budgets.Oversees and manages the District’s social media platforms and website.Responsible for editorial direction, design, proper branding, production and distribution of all Metro communication materials.Manages advertising and promotion activities including print, online, electronic media, and other materials to enhance public image and awareness of Metro.Establishes and maintains relationships with industry influencers, stakeholders, and key strategic partners.Manages contracts with design consultants, including assessing and selecting firms.Establishes and maintains a consistent image throughout all promotional materials and events.Acts as Metro’s representative with the media, serves in the capacity of the public information officer when appropriate.Oversees and participates in community outreach.Oversees Metro’s Title VI program relating to public information and involvement.Assists other departments within Metro to prepare manuals, signage, communications, and technical publications.Related duties as assigned.Minimum Qualifications Benefits: