Marketing Communications Specialist, Fire Service

MSA, The Safety Company Marketing Communications Specialist, Fire ServiceUS-PA-Cranberry TownshipRequisition : Type: Full-Time# of Openings: 1Category: Customer MarketingOverviewAre you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.At MSA, SAFETY is who we are AND it is what we do. The main function of the role is to create successful, tactical marketing campaigns tied to overall NA sales and marketing initiatives, owning their implementation from ideation to execution. Also includes:Planning and executing digital content for website properties and blog, including images and copy.Managing photo and video shoots tied to marketing campaigns.Ensuring appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events.Planning and creating content for email campaigns, including newsletter content.Acting as main contact for marketing agencies, including managing their workload · Analyzing and presenting comprehensive campaign reports.Oversees tactical execution of marketing plans done by internal teams and vendor partners including interactive, online advertising, social media, and media relations initiatives, assuring message and brand consistency.Plans and executes blog content, including determining article topics, writing articles and/or managing freelance writers, as well as email and social campaigns promoting blog content.Develops strategy for regional and national advertising campaigns in US & Canada. Ensures media buys strategically support marketing and sales initiatives.