Marketing Communications Manager

Company Overview

At FUJIFILM Healthcare Americas Corporation, we're committed to innovating for a healthier world and are searching for passionate, proactive individuals to join our mission. Our advanced healthcare solutions encompass diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, along with in-vitro diagnostics.

Our Non-Destructive Testing (NDT) team also employs innovative radiography solutions to maintain safety and efficiency in transportation infrastructure, aerospace, and oil and gas industries.

If you're ready to innovate, collaborate, and make a significant impact, we welcome you to bring your creative ideas to our dynamic and flexible environment located in historic Lexington, Massachusetts, an inspiring hub for healthcare research.

Position Overview

The Marketing Communications Manager will take the lead in strategizing, planning, and executing marketing communications initiatives. This role includes critical responsibilities such as developing digital content, improving web resources, and enabling sales tools, with a strong emphasis on website enhancement, SEO/GEO optimization, and user experience. The successful candidate will closely collaborate with the Medical Informatics Business Unit (BU) and work in tandem with product management and downstream marketing to effectively promote our Medical Informatics products (PACS) and services.

Key Responsibilities

Develop and implement effective corporate and product communication strategies to align with BU marketing objectives using diverse communication channels. Work collaboratively within the BU to communicate clinical messaging internally and externally, focusing on areas such as radiology, cardiology, and pathology PACS. Prepare communication project briefs outlining goals, scope, and budget for communication tactics and activities. Define success metrics and KPIs for marketing campaigns and communications strategies. Lead initiatives on website optimization and enhance user experience. Oversee SEO/GEO projects and related tactics. Manage the advertising budget, ensuring accurate tracking and reconciliation with vendors and finance. Handle marketing communications for specific product lines within cardiology, crafting effective content and project execution. Identify communication needs through collaboration with product managers and marketing directors. Coordinate creative briefings and manage internal and external communications efforts. Ensure compliance with quality and regulatory standards in all job functions. Manage relationships with external resources and agencies to support marketing activities and maintain performance expectations. Prepare monthly budget reports, analyzing expenditure and ensuring budget compliance. Assist in planning and managing internal and external events, securing locations and overseeing logistics. Support Public Relations, Employee Communications, and E-Communications projects, collaborating with Fujifilm Holdings for shared resources. Develop promotional materials for trade shows, advertising, and digital platforms. Collect and analyze performance data to assess the effectiveness of communication activities. Ensure compliance with U.S. FDA medical device regulatory requirements and ISO 13485 standards. Qualifications

Minimum of five years of experience in marketing communications or advertising, preferably in healthcare, IT, or B2B sectors. Experience in PACS or enterprise imaging marketing, either in clinical settings or with PACS marketing teams. Proficiency in online communication, demand generation, media planning, and event coordination. Strong project management skills with a keen attention to detail. Ability to manage multiple projects efficiently. Educational Background

Bachelor's degree in journalism, marketing, communications, or advertising. Skills Required

Exceptional written and verbal communication abilities. Effective interpersonal skills for collaboration with product management and sales teams. Strong analytical and presentation skills. Proficiency in Microsoft Office and digital marketing tools such as Salesforce and Pardot. Physical Requirements

Ability to sit for extended periods. Capability to use hands and fingers for typing and other tasks. Ability to stand, talk, and hear for a significant portion of work time. Ability to lift items up to ten pounds occasionally. Ability to see clearly at close distances. Travel Requirements

Some travel to trade exhibits, Fujifilm locations, and customer sites, approximately 25% of the time. Please note that successful candidates may need to comply with COVID-19 vaccination requirements as dictated by relevant regulations. Fujifilm is dedicated to equal opportunities in hiring, promotion, and advancement, regardless of various factors.