Marketing & Communications Coordinator

Working Title

Marketing & Communications Coordinator

Market Title

Marketing & Communications Coordinator

Reports To

Senior People Operations Business Partner

Dotted Line Reporting

Chief Commercial Officer

FLSA Classification

Hourly/Non-Exempt

Job Description

Summary/Objective

The Marketing & Communications Coordinator is a dynamic and motivated team player who is a natural storyteller with an eye for aesthetics. The coordinator should be comfortable juggling multiple projects and bringing fresh ideas to the table. This role is essential to effective and timely internal and external communications for Niowave.

Essential Functions

Internal Communication

Develop communication to keep staff members informed and engaged, including weekly newsletters, intranet, etc
Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure consistent messaging and branding.

External Communication

Transform complex information into engaging visual aids such at PowerPoint presentations for Niowave partner meetings
Assist in the development and implementation of marketing strategies and campaigns to promote Niowave's products and services.
Coordinate and support marketing events, trade shows, and webinars

Enhance social media presence for the company

Create and manage posts/articles/press releases for company LinkedIn page and company website
Niowave advancements; partnerships; accomplishments, etc.
LinkedIn Communications related to culture and staff of Niowave

Support development of an annual calendar of events for promoting internally and externally
In alignment with marketing & branding strategies, create materials for career fairs

Research & Analytics

Stay up to date on the latest social media trends and suggest innovative content ideas
Research and assist in development of a brand guide
Research press release distribution services
Develop plan for more concise communication layout on our internal channel (The Chelator)
Monitor and analyze marketing performance metrics to optimize campaigns and report on their effectiveness.
Conduct market research to identify trends, competitor activities, and customer needs.

Competencies

Embraces and models the Niowave Values of Teamwork, Courage, Integrity, and Upright Zeal.
Understands how to integrate into a new team/organization - appreciates the history of current state, know how and when to make suggestions, as well as using just the right pace to reach the improved future state.
Understands your own communication and learning styles, can assess others' styles, and is able to find the right path to connect the two.
Organizational and project management skills with attention to detail.
Demonstrates effective interpersonal, written, and oral communication skills.
Develops and maintains good relationships, gains the confidence of others and works effectively in a multidisciplinary matrix environment.
Resilient self-starter, who learns and acts quickly within a rapidly evolving environment.
Demonstrates excellent organizational and project management skills complemented by strong computer literacy; excellent analytical skills and ability to critically interpret and use data effectively.
Proficient with Microsoft Office Suite.
Familiarity with creative software such as Adobe Creative Suite, Canva, etc.

Required Education and Experience

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
1+ years' experience with applying basic marketing principles and digital marketing techniques.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Use hands to finger, handle, or feel objects, tools, or controls
Reach with hands and arms
Climb stairs
Walk throughout all locations of the company
Talk, hear and visual acuity
Occasionally lift or move office products and supplies, up to 25 pounds.
Stand and sit for prolonged periods.

Position Type/Expected Hours of Work

Part-time, temporary position with possible expansion and extension
The company's standard operating hours are Monday through Friday 6a - 6p with production related activities requiring 24/7/365 shifts.
This position will have regular working hours during Monday - Friday. (exact number of hours and schedule to be discussed/determined)
Niowave has multiple locations within the Lansing area. Travel between locations is expected in the role.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.