Marketing & Communications Director

The Salvation Army Wisconsin and Upper Michigan Division is the administrative unit which provides services to people in need in Wisconsin and Upper Michigan. The Marketing and Communications Director provides strategic leadership for all marketing, communications, media relations, public relations, digital engagement, and brand management activities for The Salvation Army. )Develops and manages promotional and visibility programs designed to build web traffic such as digital campaigns, online advertising and search engine optimization.Works with all Corps in the Division as well as DHQ to update and expand web site content on a regular basis.Works closely with Strategic Fundraising Partners to align digital campaigns with organizational objectives and key messaging.Adheres to Salvation Army web linkage policies, and determines effective placement and links through partnerships and advertising.Analyze digital metrics and campaign performance to inform decision-making and continuous improvement.Maintains current knowledge of and adapts new developments in online strategies and tools.Updates all social media platforms on a regular basis.Website Management: Education: Bachelor’s degree in marketing, public relations, graphic design, or related field Experience:  Five years of experience in web-based graphic design or web interface design, digital marketing, advertising, publishing or related field.