Marketing & Communications Director

About Houston Children’s Charity and the position

Houston Children's Charity is a 501(c)(3) non-profit organization dedicated to improving the quality of life for Greater Houston’s underprivileged, abused, and disabled children who have been otherwise left behind. The scope of our support is limited only by the availability of resources. Our goal is to leave no legitimate request for assistance unanswered.
We are hiring for a Marketing and Communications Director who will bring non-profit marketing and communications experience to this position and your expertise will be relied upon. Working closely with the President & CEO, Administrative Director, and Programs Team, the Marketing & Communications Director will be responsible for all aspects of Marketing, Communications, Social Media, and Public Relations including the following tasks:

Responsibilities

Ø Creation / Implementation of overall Marketing, Communications, and Public Relations Strategic Plan for Houston Children’s Charity
Ø Support for President & CEO

Send press releases at the direction of the President & CEO

Assist with Press Conferences at the direction of the President & CEO

Showcase Houston Children’s Charity daily success stories via newsletters, eBlasts, social media (Facebook, Instagram, LinkedIn, Twitter)

Develop a plan and manage President & CEO’s social media (Facebook, Instagram, LinkedIn, and Twitter)

Ø Writing
Talking points for the President & CEO as needed

Editorial pieces for Houston Children’s Charity for online and print

Newsletter for Houston Children’s Charity and all the programs within

Creation and execution of eBlasts including – monthly eBlasts that focus on events, Houston Children’s Charity in the Community, and any other possible information that can increase Houston Children’s Charity’s visibility in the community

Create social media graphics & videos, and write cultivating captions for various social media channels

Other marketing editorial pieces as needed

Ø Press / Media / Marketing
Create overall marketing calendar

Manage all aspects of internal and external marketing, communications, and public relations

Pitch Houston Children’s Charity stories to media, TV, radio, digital and editorial

Create Houston Children’s Charity collateral pieces for individual programs

Submit media alerts & press releases on behalf of HCC at the direction of the President & CEO

Coordinate with media at events

Ø Social Media / Website
Create and manage social media strategy on Facebook, Instagram, LinkedIn, and Twitter; using tags and hashtags as necessary; increase Houston Children’s Charity followers; tweet live from events when appropriate

Maintain Houston Children’s Charity website, including uploading photos after events, updating press room with latest newsletters, and writing blog posts

Manage/highlight partners for website and email

Engage with followers across social media channels & maintain CRMs (Customer Relation Management)

Showcase sponsors, donors, volunteers, important HCC news across social media channels

Solicit media ambassadors where possible

Ø Events Support
Work on event videos with videographer

Work on all event collateral including invitations, programs, and more

Write event talking points

Hire photographer – shot list, oversee photographer at event, print & mail out photos & thank you cards after event

Work with President & CEO on pre and post photos for all media and press

Work all Houston Children’s Charity events as needed

Ø Program Support
Assist Program Director in communicating, highlighting, and promoting the programs in the community

Ø Houston Children’s Charity Associate Board – liaison to group and HCC

Ø Other duties as assigned by the President & CEO