**Key Responsibilities:**
* Create and manage marketing content across multiple channels, including brochures, sell sheets, case studies, email campaigns, web content, and social media.
* Work closely with product managers and engineers to understand product features, benefits, and applications, and bridge the gap between technical engineering capabilities and customer-centric commercial value propositions.
* Coordinate with external agencies and vendors on creative development, video production, and trade show materials.
* Maintain and evolve the company’s voice and messaging across internal and external communication platforms.
* Support product launches and promotional campaigns with collateral, landing pages, press releases, and internal rollout materials.
* Assist in planning and execution of industry trade shows and events, including booth messaging, signage, and promotional items.
* Manage updates to the company website and ensure product pages are current and optimized for user experience and SEO.
* Build, execute and analyze multi-channel inbound and outbound lead generation campaigns targeting complex industrial decision makers
* Monitor and analyze campaign performance metrics, customer engagement, and sales enablement effectiveness; make recommendations for improvements.
* Collaborate with sales teams and distributors to support their marketing needs (e.g., co-branded collateral, training presentations).
* Ensure brand consistency across all materials and communications.
**Required Qualifications:**
* Bachelor’s degree in Marketing, Communications, Journalism, or related field.
* 5+ years of experience in product marketing, B2B marketing or communications, preferably in an industrial or technical environment.
* Excellent writing, editing, and proofreading skills; ability to tailor messaging for different audiences.
* Proficient in Microsoft Office and Adobe Creative Suite; experience with email platforms (e.g., Mailchimp, HubSpot) and CMS tools (e.g., WordPress).
* Strong project management and organizational skills with the ability to manage multiple priorities.
* Ability to understand technical product information and turn it into customer-focused messaging.
**Preferred Qualifications:**
* Experience working in or with manufacturing, engineering, industrial products or industrial flow control products.
* Familiarity with CRM tools (e.g., Microsoft Dynamics 365, Salesforce) and marketing automation platforms.
* Understanding of SEO, digital marketing best practices, and Google Analytics.
* Basic graphic design or video editing skills are a plus.
***CIRCOR is an EEO Employer of Females/Minorities/Veterans/Individuals with Disabilities***
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