April 2, 2024

Marketing Communications Administrator

Horizontal Talent Maplewood, Minnesota

• Support end-to-end content plan development and execution focused on demand generation including communications, messaging and creative aligned to global marketing campaign • Develop communication tactics for prioritized portfolio/product activities in alignment with the content strategy and personas • Review brand elements in communications, collateral, presentations, packaging, etc. created by others in the organization • Collaborate with functional partners, agencies, and subject matter experts to work on program tactics • Work with Campaign Marketer to spend budget as set forth by program development and execution plan • Leveraging content performance and effectiveness metrics to optimize communication tactics • Communicating with global counterparts to help drive successful program activation and outcomes for key prioritized countries Skills: • Demonstrated experience developing marketing communication content aligned with marketing goals and strategies • Strong leadership and project management experience working closely and diplomatically with internal and external teams, managing tight timetables and multiple large projects simultaneously • Strong written, verbal and digital communication skills • Self-starter, self-motivated, deadline-focused and agile mindset with strong skills in multi-tasking • Exceptional inter-personal skills, including presentation skills, as well as effective and persuasive pitching, writing, editing and verbal communication within a matrixed organization Preferred Experience: • leading and executing a strategic plan into a detailed tactical communications and content plan within a regulated industry Education: • Bachelor's degree from an accredited institution, preferably in a related field such as Business Administration, Marketing, Marketing Communications, Journalism, Advertising, Public Relations, or Mass Communications. • A master’s degree in an appropriate discipline, is desirable. • A minimum of 6-9 years of relevant working experience. Category:

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