The Marketing Consultant (MC) serves as the trusted advisor to Operators and a strategic member of each Area Support Team (AST*) by providing timely, tailored solutions to address the evolving, unique marketing challenges of each area across Chick-fil-A. At the local level, the Marketing Consultant also identifies where each area has the greatest opportunity to grow in a given year, and partners with the rest of the AST members to provide a series of consulting solutions that help local Operators and Restaurant Marketing Directors leverage marketing to move from their current state toward achieving their growth goals for that year. The Marketing Consultant is expected to take a leadership role in marketing planning and must serve at times as a strategist, account manager, and liaison all in one. • Work to align marketing strategy and plans with the AST’s strategy, developed uniquely for each of the areas, as well as the strategic priorities outlined by brand strategy and other enterprise-level strategic objectives and platforms. • Work with both Chick-fil-A’s media agency and Chick-fil-A’s sponsorship management agency to provide clear direction and accountability across market-level media plans and partnerships on behalf of Operators.
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