Marketing Consultant

3 days ago Be among the first 25 applicants McRoy & Associates Location - Remote/Hybrid/On-site] Employment Type: Full-time / Contract Experience Level: Mid-Senior Level --- ## About McRoy & Associates McRoy & Associates is a dynamic consulting firm dedicated to delivering exceptional strategic solutions and driving measurable results for our clients. We pride ourselves on innovation, excellence, and building lasting partnerships that transform businesses and create sustainable growth. You'll work directly with diverse clients across multiple industries, providing expert guidance and implementing cutting-edge marketing solutions. --- ## Key Responsibilities • *Strategic Marketing Leadership** - Develop and execute comprehensive marketing strategies aligned with client business objectives - Conduct thorough market research and competitive analysis to identify opportunities and trends - Create detailed marketing plans, including campaign roadmaps, budget allocation, and performance metrics • *Client Relationship Management** - Serve as primary marketing advisor for assigned client accounts - Lead client presentations and strategic planning sessions - Build strong, consultative relationships that drive long-term partnerships • *Campaign Development & Execution** - Design and implement multi-channel marketing campaigns across digital and traditional platforms - Oversee content creation, brand messaging, and creative asset development - Manage campaign budgets and optimize spend for maximum ROI • *Analytics & Performance Optimization** - Monitor, analyze, and report on campaign performance using advanced analytics tools - Provide actionable insights and recommendations for continuous improvement - Establish KPIs and benchmarks to measure marketing effectiveness • *Digital Marketing Expertise** - Lead SEO/SEM strategies, social media marketing, and email campaigns - Manage marketing automation platforms and CRM integration - Stay current with digital marketing trends and emerging technologies --- ## Required Qualifications • *Education & Experience** - Bachelor's degree in Marketing, Business, Communications, or related field - 5+ years of marketing experience, preferably in consulting or agency environment - Proven track record of developing successful marketing strategies and campaigns • *Core Competencies** - Proficiency with marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.) Join McRoy & Associates and become part of a team that's redefining what it means to be a strategic marketing partner.