Marketing Consultant

The company supports complex structural, commercial, and industrial construction projects and has a strong reputation for operational excellence, safety, quality, and long-standing client relationships. The Marketing Consultant will evaluate the organization’s existing marketing approach and lead a comprehensive transformation of its brand presence, digital strategy, social media, graphic design, content, and external communications. Evaluate current marketing activities and identify opportunities to strengthen the organization’s brand and market presence.Develop and execute a comprehensive marketing strategy aligned with company growth objectives.Refresh the organization’s brand positioning, messaging, visual identity, and overall presentation.Create an integrated marketing calendar covering social media, company news, project announcements, employee features, recruitment campaigns, and industry events.Overhaul and manage the organization’s social media presence, particularly LinkedIn.Develop content highlighting completed projects, technical capabilities, safety, company culture, leadership, and employee ownership.Create or coordinate marketing collateral, including brochures, presentations, project profiles, advertisements, digital graphics, signage, and event materials.Evaluate company websites and recommend improvements to content, design, navigation, search visibility, and lead generation.Plan and execute campaigns supporting business development, recruiting, brand awareness, and client engagement.Partner with executives, project managers, and field leadership to gather project information, photography, testimonials, and success stories.Develop brand standards and templates to ensure consistent messaging and presentation across the organization.Coordinate outside vendors supporting photography, videography, graphic design, website development, and other marketing initiatives.Enhance proposal materials, presentations, and business-development collateral.Track website activity, social media engagement, campaign performance, and other relevant marketing metrics.Develop a long-term marketing roadmap covering technology, staffing, vendors, processes, and budget requirements. Bachelor’s degree in marketing, communications, graphic design, business, or a related field preferred.Seven or more years of progressive marketing experience.Experience leading a brand refresh, marketing transformation, or companywide marketing initiative.Experience within construction, engineering, architecture, manufacturing, industrial services, or another project-driven B2B environment strongly preferred.Strong background in social media strategy, content development, digital campaigns, graphic design, and brand management.Ability to translate technical information into clear and engaging marketing content.Proficiency with Adobe Creative Suite, Canva, or comparable graphic-design platforms.Experience managing website content and working with digital marketing tools.Strong writing, editing, project-management, and presentation skills.Ability to collaborate effectively with executives, operational leaders, field employees, and outside vendors.Strategic mindset combined with a willingness to personally execute day-to-day marketing initiatives.Portfolio or examples of previous campaigns, branding projects, social media content, or creative work preferred.Ideal candidate The ideal candidate is a creative, strategic, and hands-on marketing professional who can establish structure, strengthen brand consistency, and build a modern marketing function.