Marketing Consultant V, Creative Advertising Content & Strategy

Overview: The Marketing Consultant V plays a pivotal role in supporting Kaiser Permanente-s Care Delivery Marketing initiatives. This senior individual contributor is primarily responsible for helping shape and translate brand strategy into enterprise creative direction and content frameworks. Job Summary: In addition to the responsibilities listed below, this position is responsible for developing the development and implementation of complex tools, assets, insights and guidance necessary to deploy consistent, effective and differentiated brand messaging across all communication touch points and experiences, aimed at increasing brand equity, awareness and preference. • Leads the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.