Marketing Content and Social Media Specialist

Pay Range: $47,000 to $53,000, based on experience John R. Wood Christie’s International Real Estate is seeking a Social Media & Content Specialist to elevate our brand presence across all digital platforms. This role is responsible for capturing, producing, and distributing high-quality photo and video content that showcases our agents, listings, lifestyle, and community impact throughout Southwest Florida. This is a hands-on, creative role for someone who understands both storytelling and strategy , and who can execute efficiently in a fast-moving, brand-driven environment. Key Responsibilities Content Creation Capture high-quality photo and video content using mobile devices and DSLR cameras Produce content featuring listings, agents, office culture, events, luxury lifestyle, and community initiatives Ensure all content aligns with JRW brand standards and Christie’s International Real Estate guidelines Adapt content formats for multiple platforms (short-form, long-form, vertical, horizontal) Social Media Management Publish and manage content across all JRW social media channels, including Facebook, Instagram, YouTube, LinkedIn, JRW Blog and emerging platforms Optimize posts for engagement, reach, and brand consistency Maintain a structured posting cadence in alignment with marketing campaigns and seasonal initiatives Monitor performance and audience engagement trends Video Production & Editing Edit short-form and long-form video content for social, web, and internal use Add captions, graphics, music, and branding elements to enhance viewer engagement Repurpose video content across multiple channels to maximize reach and ROI Maintain an organized content library for ongoing use Content Strategy Collaborate with the Digital Media Manager to execute JRW’s digital content strategy Assist in developing content themes that support agent recruitment, retention, listings, and brand storytelling Identify opportunities to highlight agents, offices, and unique JRW initiatives through video and social content Stay current on social media trends, platform updates, and best practices Collaboration & Reporting Work closely with marketing, leadership, and agents to capture timely and relevant content Support brokerage-wide initiatives, campaigns, and events Provide regular performance insights and recommendations based on engagement and content metrics Act as a trusted creative partner to internal teams and leadership