Marketing & Content Creator

At Regal, Inc. Plumbing, Heating & Air Conditioning, we're committed to providing exceptional service throughout South Central Pennsylvania.

For over 52 years, Regal has built a reputation for quality workmanship, exceptional customer service, and a team-first culture. As we've continued to grow, one thing has remained the same—our people are the heart of everything we do.

We're looking for a creative, organized, and results-driven Marketing & Content Creator to help tell our story. This isn't your typical marketing position. One day you may be filming a technician completing an installation, the next you're interviewing a satisfied customer, creating a recruiting video, planning a company event, analyzing marketing results, or collaborating with our marketing agency on our next campaign.

If you love creating engaging content, enjoy thinking outside the box, and want to play a meaningful role in growing a company and its culture, we'd love to meet you.

Position Overview

As Regal's Marketing & Content Creator, you'll be responsible for helping grow our brand through engaging content, strategic marketing initiatives, and data-driven decision making.

This is a hands-on position that blends creativity with business strategy. You'll create compelling photo and video content, strengthen our online presence, support recruiting efforts, promote our services, build employee engagement, and help measure the success of our marketing through campaign performance and analytics.

Working directly with the President/CEO, department managers, and our external marketing agency, you'll help shape how Regal is viewed by our customers, future employees, and community while supporting the continued growth of our company.

What You'll Create

Short-form videos (Facebook Reels, Instagram Reels, TikTok & YouTube Shorts)
Customer testimonial videos
Employee spotlight videos
Behind-the-scenes content
Day-in-the-life videos
Recruiting and hiring campaigns
Educational HVAC & Plumbing videos
Community event coverage
Company culture and employee appreciation content
Seasonal marketing campaigns and promotions
Professional photography of installations, projects, and employees

Key Responsibilities - Content Creation & Brand Marketing

Produce engaging short-form video content for Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Film, edit, and publish videos showcasing our technicians, projects, customers, and company culture.
Visit job sites to capture high-quality photos and videos of installations, service calls, and completed projects.
Create customer testimonials, educational videos, recruiting content, and promotional campaigns.
Maintain a consistent brand voice across all digital and printed marketing materials.
Coordinate and execute seasonal promotions and department-specific marketing campaigns.

Marketing Strategy & Analytics

Monitor marketing campaign performance and identify opportunities for improvement.
Analyze lead sources, customer engagement, campaign effectiveness, and revenue trends.
Assist in developing marketing strategies that support company growth and department goals.
Prepare monthly marketing reports and provide insights to leadership regarding campaign performance and ROI.
Collaborate with our external marketing agency to review results and help guide future marketing initiatives.

Company Culture & Recruiting

Create content highlighting Regal's people, culture, and workplace.
Coordinate employee recognition, celebrations, contests, and internal culture initiatives.
Support recruiting efforts through employer branding, hiring campaigns, career fairs, and workplace culture content.
Capture employee milestones, training events, and company activities to showcase what makes Regal a great place to work.

Marketing Coordination

Serve as the primary liaison with our external marketing agency and participate in strategy meetings.
Coordinate marketing requests from multiple departments while keeping projects organized and on schedule.
Assist with community events, sponsorships, trade shows, and outreach opportunities.
Ensure consistent branding across vehicles, uniforms, signage, printed materials, digital platforms, and company assets.
Occasionally assist with local errands, event setup, or operational projects that support marketing initiatives.

What We're Looking For

We're searching for someone who is naturally creative, enjoys telling stories, and understands that great marketing isn't just about creating content—it's about producing results.

The ideal candidate is someone who notices moments worth capturing, enjoys learning new technology, keeps up with current social media trends, and loves bringing fresh ideas to life.

You should be:

Creative and passionate about storytelling.
Comfortable filming and editing engaging video content.
Organized with strong project management skills.
Self-motivated and able to work independently.
Detail-oriented while managing multiple projects simultaneously.
Confident interacting with employees, customers, and leadership.
Excited to contribute ideas and continuously improve our marketing efforts.
Analytical enough to use data to make smarter marketing decisions.

Qualifications

Experience in Marketing, Communications, Public Relations, Digital Marketing, or a related field is preferred.
Experience creating content for Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Experience with photography, videography, and video editing.
Proficiency with editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar platforms.
Experience with Canva, Adobe Creative Suite, or other graphic design software is preferred.
Excellent written and verbal communication skills.
Strong organizational and project management abilities.
Comfortable analyzing marketing metrics and campaign performance.
Proficient with Microsoft Office applications.
Valid driver's license with the ability to travel locally to job sites, events, and community functions.

Why Join Regal?

At Regal, you're more than an employee—you become part of a team that genuinely cares about one another, our customers, and our community.

We're a growing company that believes in investing in our people, celebrating successes, giving back to our community, and creating opportunities for personal and professional growth.

This role offers the opportunity to make a real impact. Your creativity, ideas, and marketing strategies will directly influence how thousands of homeowners view Regal while helping us attract the next generation of talented employees.

If you're looking for a career where no two days are the same, your creativity is valued, and your work genuinely helps grow a company, we'd love to hear from you.

Apply today and help us tell the Regal story.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Paid time off
Professional development assistance
Vision insurance

Application Question(s):

Please include a portfolio, social media account, video samples, photography examples, or other creative work with your application if available. We love seeing your creativity in action.

Work Location: Hybrid remote in York, PA 17403