Marketing & Content Manager

Overview The Marketing & Content Manager will advance GNO, Inc.’s reach through creative, audience-first content creation across social media, web, and email. Bringing strong storytelling instincts and a creative mindset to communications, this position is integral to positioning Greater New Orleans as an attractive business location and elevating GNO, Inc. as a national and regional leader in economic development. In addition to the specific duties detailed below, GNO, Inc. operates with a cross-functional mentality. Job Responsibilities · Develop, draft, and implement creative social media and digital content that highlights the work of GNO, Inc., staff, investors, partners, and the regional business environment · Lead the creation and maintenance of an integrated content and marketing outreach calendar across social media, websites, and email, ensuring consistent cadence, strong editorial planning, and alignment with organizational priorities · Generate creative concepts that translate complex topics into clear, engaging narratives for target audiences · Collaborate with the Business Development team to develop content strategies and campaigns that communicate regional advantages to business prospects while promoting brand narratives and quality-of-life assets · Create, curate, and manage original content including written posts, photography, graphics, short-form video, and web copy, tailoring content by platform and audience · Use design software (Canva and Adobe Creative Suite) to design and edit collateral and digital assets including one-pagers, reports, ads, and web graphics · Deploy content across GNO, Inc. websites (gnoinc.org, startupnola.com, destinationgno.com, and others) using WordPress and custom content management tools · Attend events to capture and publish content through live posting, photography, video, and post-event storytelling · Coordinate with partner organizations and investor companies, when appropriate, to execute joint campaigns and amplify content across broader platforms and audiences · Support communications by developing email content, deploying e-newsletters, and identifying opportunities to grow and engage subscribers · Track and report on performance across channels (social, web, email), using analytics to test creative approaches, refine content strategy, and improve results over time · Identify emerging platforms, tools, and digital best practices, recommending strategies to expand reach, engagement, and audience growth Qualifications Education : Bachelor’s degree and experience in marketing, communications, journalism, or a related field preferred Experience : 2–5 years of experience creating and publishing digital content, with work samples that demonstrate creative range and results. Compensation Compensation commensurate with experience; generous benefits package available.