Marketing Content Specialist - Honolulu Cookie Company

Thank you for taking the time to learn more about the opportunity below: JOB TITLE: Marketing Content Specialist DEPARTMENT: Marketing REPORTS TO: Marketing Manager SUMMARY: Creates engaging visual and written content for both digital and print for a wide range of multi-channel initiatives. DUTIES AND RESPOSIBILITIES: • Adhere to and exemplify behaviors aligned with company core values. • Manages day-to-day organic social media channels, including copywriting, scheduling, and managing social media postings • Stays abreast of industry trends to improve overall social media content strategy • Responsible for blog content creation, including but not limited to producing graphics, writing, and editing • Strategically implements best practices while ensuring brand style and tone are met and relevant • Measures and monitors content metrics and continuously applies data and insights to strategically aid in content decision making and monthly reporting • Works with external brand partners to conceptualize, design and create engaging content • Develops and presents monthly visual calendar for marketing plans and consistently brings energy, enthusiasm, and new creative ideas to the table • Researches and proposes mood board concepts for product launches and other campaigns • Assists with managing photo shoots – prepping product, leads sourcing and obtaining props/visuals and producing mock-ups based on marketing plan • Leads retouching images from photo shoots and distributes finalized images • Works independently to ensure all projects are on track and completed within deadlines • Produces updates and status on projects and communicates any delays or issues in an effective timely manner • Maintains creative projects and partners closely with team members to seek feedback and identify creative solutions • Stays up to date on current content, consumers, and technology trends – sharing findings with the team and determining how to effectively implement new themes • Regularly reviews and updates process and procedures, while identifying opportunities to improve the content production process • Assists with Ad Hoc projects and all other duties as assigned REQUIREMENTS/QUALIFICATIONS: • BA/BS Degree, Marketing, Advertising or Communications preferred • 2-3 years of shooting/editing digital content, digital marketing, branding, and/or Product Marketing experience strongly preferred • Possesses creative and technical proficiency in operating cameras and production equipment to shoot photos and video footage with minimal direction SKILLS: • Strong preference for retail/or consumer packaged goods marketing experience • Fluent in Adobe Suite • Proficient in Microsoft Office: Excel, PowerPoint and Outlook • Strong knowledge of content and layout design tools • Familiarity with digital marketing, knowledge of social media content creation and management, Google Analytics • Basic knowledge of technical SEO • High level of interest/participation with social media platforms with a willingness to explore creative visual techniques (audio/visual) content • Critical eye for high-quality content, producing work that supports marketing objectives • Creates content (audio/visual) that resonates with target audience, with a passion for brainstorming strategy and engagement • Excellent written, verbal, and graphic/optical communication skills • Positive can-do attitude and a growth mindset • Receives feedback with willingness to learn/grow with the team • Proactive and willing to spearhead projects, thinking creatively, solving problems, and taking ownership of assignments from conception to implementation • Highly motivated, strong work ethic, and able to work independently • Ability to handle several parallel projects, and ensuring all deadlines are met • Willing to take on additional projects in an ever-changing environment PHYSICAL DEMANDS: • Able to stand and walk throughout scheduled work shift • Able to lift and or move up to 25lbs TO APPLY: 1\\. OR Apply through our website at https://www.honolulucookie.com/careers GREAT BENEFITS! Health Benefits: Medical, Dental, Vision, Short-Term Disability, Supplemental Insurance, Company Paid and Voluntary Life Insurance Retirement Benefits: -401(k) Plan with 3% Safe Harbor Contribution -Annual Profit Sharing Contribution Family and Lifestyle Benefits: -Paid Vacation, Holidays & Sick (for eligible employees) -Bereavement Leave -Family and Medical Leave -30% Employee Discount on Merchandise We appreciate your interest in our company.