In this fast-paced role, the Marketing Coordinator serves as a digital marketing strategist and new media marketing expert for a supply distribution business – providing vision, strategy and daily oversight of campaigns. Responsibilities for our Marketing Coordinator Include: -As a marketing Coordinator, you’ll manage the development, delivery and execution of customized digital marketing efforts for clients that address sales, marketing and lead nurturing funnel goals -Leverage social media, SEO, SEM, Email, content development, advertising, and more. -Coordinate a schedule of all trade shows and logistics for them -Act as main customer contact -Organize and prioritize projects with cross functional teams for Social Media, SEO, SEM, Email, and content creation -Set project timelines and milestones -Manage all database segmentation to accurately target audiences Via our current Marketing platforms -Recommend and implement new ideas and innovations to improve each digital channel as well as customer account performance -Provide insights and analysis on all campaign key performance indicators and performance metrics -Manage campaign performance reports and share results across teams to ensure constant program evolution -The marketing Coordinator will lead their campaigns but also collaborate with internal managers to maximize marketing efforts while reinforcing customer brand, presence and voice. -Partner closely with sales team on project kickoffs and new product roll outs
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