June 7, 2025

Marketing Coordinator (2 years experience required)

A Better Way Financial Allentown, Pennsylvania

The Marketing Coordinator will work closely with the Director of Marketing to plan and execute marketing campaigns, client and prospect events, and outreach initiatives. The ideal candidate will be organized, creative, and comfortable speaking with and in front of clients and prospects. Marketing Campaign Support • Collaborate with the Director of Marketing on key marketing initiatives • Assist with marketing content development including: • Social media content and scheduling • Manage and grow social media accounts • Design email campaigns and newsletters • Drip marketing content and automation • Printed materials and digital invites • Video and photo content editing • Manage the firm’s social media platforms (Facebook, Instagram, LinkedIn, YouTube) • Maintain and update the firm’s website • Prepare ROI reports for marketing campaigns • Research and evaluate new marketing tools, platforms, and partnerships • Introduce new and innovative ideas and efficiencies to the firm’s existing marketing presence · Bachelor’s Degree in Marketing, 2+ years of experience in marketing, event coordination, and/or client services Job Type: Full-time

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