May 18, 2020

Marketing Coordinator

Confidential Tampa, Florida

MARKETING COORDINATOR for boutique, well-known professional services firm based in Fort Myers near McGregor Blvd. Excellent opportunity for 1-3 years of experience in providing marketing/advertising support. Responsibilities will include: • Design and execute a marketing plan and budget • Manage and direct target client research efforts and Salesforce entry • Marketing Metrics – Development and Tracking • Utilize Pardot response information to develop sales funnel in Salesforce • Email campaigns/blasts (HTML): o Transaction announcements o Teasers o Other content (see below) o Develop and execute segmentation strategies o Monitor and continuously improve open, click and bounce rates • Strengthen media …

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