Marketing Coordinator

15toKnow is an organization that provides rapid COVID-19 testing at centers in PA and NJ. They operate on-demand, drive-through, and mobile in-place and mobile setup respiratory pathogens testing labs. In this role, you will work directly with Scott to plan, write, execute and track marketing campaigns and efforts. You will liaise with the offshore marketing team to update public content on our website and social media. **Daily and Monthly Responsibilities** Working in partnership with the creative team, develop creative assets and guide creative direction to meet objectives for all advertising media Conceptualize and execute on multi- channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels Help manage content and updates for customers by documenting business processes and providing additional sales support Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets **Other Responsibilities** Sense of urgency in your work, ownership of issues as they arise and work to conclusion Home office with good internet connections; Ability to be there when your clients call, no matter the time of day.