Marketing Coordinator

The Marketing Coordinator role plays a key role in supporting the day-to-day marketing initiatives across digital marketing, graphic design and traditional marketing. This position requires a highly organized, detail-oriented professional who can coordinate projects, assist with content creation, manage vendor relationships, and help ensure timely execution of marketing programs that promote Comfort. Skills & Qualifications: • 2 years of experience in marketing, home services experience a plus • Degree in Marketing, Communications, Digital Marketing, Advertising or a related field • Display a high level of professionalism • Knowledge of working with a CRM a plus • Strong written, verbal communication and digital communication skills • Excellent interpersonal skills for representing organizations during on premise and off premise events • Project management experience and time-management skills a must for juggling numerous time-sensitive projects • Familiarity with various marketing platforms and channels, including social media, print campaigns, traditional media, digital marketing and email promotions • Experience in graphic design using InDesign, Illustrator and Photoshop • Experience working with traditional media vendors • Strong analytical skills to evaluate marketing metrics effectively • High degree of creativity and innovation to develop unique, effective marketing messaging that stays on brand • Experience with computer software programs used for keyword research, graphic design, photo/video editing, database management and content creation Duties & Responsibilities: • Maintaining an inventory of marketing materials for all branches • Graphic design work as needed (print material, social posting, sell sheets, direct mail, vehicle wraps, signage etc) • Maintaining/growing email marketing databases and developing email marketing deliverables • Assist in developing various types of digital marketing deliverables such as social media ads, blog posts, contests and web pages • Conducting research to analyze competitive landscape through social media, traditional media, and collecting information from competitors • Help maintaining and design event booth displays • Managing and coordinating tasks outsourced to external vendors for traditional and digital marketing • Other duties as necessary Additional Special Duties: • Assist with setting up event booth space for various home shows and fairs in Syracuse • Assist with finding new events/generating projections for off-premise events in all markets • Researching and securing community involvement sponsorships in all markets • Reconciling all monthly traditional media invoices • Assist with recruiting marketing by working booths at events/helping to build company culture on social media