Marketing Coordinator

Job Description

Job Title: Marketing Coordinator (Entry-Level – Digital Marketing Focus)

Location: Scranton, PA (onsite)

Department: Marketing

Reports To: Marketing Manager

Position Summary

The Marketing Coordinator supports the execution of digital marketing initiatives across multiple channels, including social media, website content, digital campaigns, and marketing analytics. This entry-level role is ideal for a candidate looking to grow into a digital marketing career and gain hands-on experience in content creation, campaign coordination, SEO, and marketing analytics.

The position works cross-functionally with marketing, sales, and leadership teams to help plan, execute, and track marketing programs that drive brand awareness, lead generation, and customer engagement.

Key Responsibilities

· Assist in planning and executing digital marketing campaigns across web, social media, and email channels

· Create and edit marketing content including website copy, blog posts, email campaigns, and social media content

· Manage and schedule social media posts and monitor engagement metrics

· Support SEO initiatives including keyword research, content optimization, and website updates

· Assist with website maintenance, updates, and landing page creation

· Develop marketing assets using Adobe Creative Suite (graphics, ads, and promotional materials)

· Assist with basic video production and editing for digital campaigns and social media

· Track and analyze campaign performance using Excel and marketing analytics tools

· Build and maintain marketing performance dashboards and reports (PowerBI experience a plus)

· Coordinate with internal teams to ensure brand consistency across marketing materials

· Assist with marketing data management and reporting to support decision-making

Required Qualifications

· Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)

· 0–2 years of marketing, communications, or digital marketing experience (internships acceptable)

· Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign, or Premiere)

· Experience or familiarity with social media management and digital content creation

· Basic understanding of SEO principles and digital marketing best practices

· Strong writing and copywriting skills

· Proficiency with Microsoft Excel

· Basic understanding of website management or CMS platforms (WordPress or similar)

· Strong organizational skills and attention to detail

Preferred Qualifications

· Familiarity with PowerBI or marketing analytics dashboards

· Experience with video production/editing tools

· Knowledge of Google Analytics, marketing automation platforms, or CRM systems

· Experience with email marketing platforms (HubSpot, Mailchimp, etc.)

Key Skills

· Digital marketing fundamentals

· Social media marketing

· Content creation & copywriting

· SEO optimization

· Data analysis & reporting

· Creative design tools

· Project coordination