Feb. 28, 2024

Marketing Coordinator

Penn Foster Lathrup Village, Michigan

Gesher Human Services is a bridge to hope and opportunity for people at work, at home, and in the community. The Marketing Coordinator under the direction of the Director of Marketing & Communications will work to help improve brand awareness and achieve business goals by acting as the day-to-day point of contact for multiple internal marketing projects while also managing social media content and calendars and developing and delivering consistent brand messaging as Gesher Human Services moves into its future. • Work interdepartmentally to facilitate marketing needs for all Gesher programs and services • Assist with marketing needs for departmental, programmatic, and agency-wide events • Support Director of Marketing & Communications in managing external vendors to ensure high-quality work, timely execution of marketing programs, and competitiveness, and to identify and execute project needs and specifications on an ongoing basis • Manage social media accounts, including campaign ideation and execution • Analyze social media insights to determine wins and trends, as well as proactively identify and develop avenues for future success • Work with Director of Marketing & Communications to create and maintain marketing and promotional materials, both print and electronic • Work with publication vendors for timely ad submissions • Work with print house to ensure timely and accurate printing and dissemination of correspondence • Work with design vendor and Director of Marketing & Communications to ideate and create marketing collateral to help support departmental needs (e.g. fundraising events) • Support Director of Marketing & Communications in designing and launching email marketing fundraising campaigns in tandem with development department and vendors as needed • Primarily own Constant Contact correspondence with oversight and approvals from Director of Marketing & Communications • Assist in maintaining website information (homepage carousel graphics, event information, News section, etc.) Physical requirements: • While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard, reach, stoop, kneel to install computer equipment. The Agency reserves the right to modify, interpret, or apply this job description in any way the Agency desires and in no way implies that these are the only duties, including essential duties, to be performed by the employee occupying the position.

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