Marketing Coordinator

Astro Motel in Santa Rosa, CA is looking for a marketing coordinator to join our 12 person strong team. They will actively pursue community engagement opportunities and partnerships with local businesses and events. It is a hybrid position with a flexible schedule; much of the work can be done from home, with some in-person community engagement and on-site involvement. Responsibilities • Monitoring active marketing programs and developing ways to improve those campaigns • Submit ideas for new marketing programs designed to enhance and grow the company’s brand • Work closely with the Astro team to create innovative ways to gain exposure for our services and to coordinate our engagement in the communities we serve • Be available as a resource for staff who need assistance with completing large projects • Maintain a thorough knowledge of the property’s amenities, services, philosophy and aesthetic to effectively and accurately represent the property to media and prospective partners • Give property and community tours as a representative of The Astro Motel • Handle inbound telephone, email, and mail inquiries, maintaining the mailing list, communicating new inquiry information to the management team, and follow-up with all correspondence, as directed • Generate Promotional materials for use in marketing campaigns, coordinate social media postings with Social Media Assistant • Work independently and with a creative team to keep the website up to date (Calendar, seasonal promotions, event pages, etc.) • Create and distribute monthly newsletters, occasional additional newsletters for special events • Create and print in-room information and promotional materials for guests at The Astro • Manage web presence by maintaining updated photos and descriptions of The Astro with consistent branding across the web, and respond to reviews and follow up where necessary • Proactively build community relationships and pursue local business and event partnerships • Create and facilitate events to support and promote the Astro and neighboring businesses (including organization, promotion, and execution of said events) • Promote Astro events (e.g pop-up cocktail bar, partnered events, discount codes, etc) via monthly newsletters, email blasts, website, calendar, distribute flyers to local businesses, etc • Maintain shared events calendars, keep Astro staff informed of events impacting our guests (road closures, traffic, etc) and potential group reservation opportunities, pursue partnerships with relevant events, keep Astro Events calendar updated on website • Actively attend and participate in marketing mixers and local hospitality events, as well as Astro-partnered events held both on-site and in the larger Sonoma County community • Contact publications and provide content for advertisement and exposure • Work with Astro Team to restyle and decorate for events and holidays • Nominate and pursue awards for the Astro (Bohemian’s ‘Best of North Bay’, etc) • Meet weekly with Astro management and Spinster hospitality teams