Marketing Coordinator

Turn Offroad is looking for a curious, driven, and detail-oriented Marketing Coordinator to join our team and help grow the brand across digital, event, and content channels. In this role, you'll be the operational backbone of our marketing efforts — executing campaigns, managing content calendars, coordinating with vendors and agencies, and keeping projects moving from concept to completion. You'll work closely with leadership to bring the Turn Offroad story to life across social media, email, paid advertising, and live events, supporting a brand built for the people who'd rather find their own path than follow someone else's. If you're organized, resourceful, and genuinely passionate about the overlanding and off-road world, this is your chance to build something worth driving toward.

This is not a full-time content creator role. Success here comes from coordinating execution, managing timelines, and making sure the right deliverables get done — not doing all production work individually.

Location: Riverside, CA (Primarily In-Office)
Type: Full-Time
Reports to: Fractional CMO
Works closely with: eCommerce & Shopify Specialist, Product, Operations, Sales

What You'll Do:

Campaign & Project Coordination (Primary Function)

Support execution of marketing initiatives across product launches, promotions, events, and sponsorships
Maintain timelines, task tracking, and approvals (Asana or similar)
Coordinate across internal teams (product, ecommerce, creative, operations)
Coordinate internal and external resources (designers, editors, contractors)
Ensure deliverables are completed on time and nothing falls through the cracks

Product Launch Support

Coordinate all marketing assets required for product launches: photo and video content, social assets, and dealer materials
Maintain launch checklists and timelines to prevent missed details
Ensure ecommerce has everything needed for launch in coordination with the ecommerce specialist

Content & Asset Coordination

Coordinate the creation of marketing assets including product photos, install videos, short-form video, and social media assets
Capture basic in-house content when needed (photo/video) and occasionally step in to assist with capture or a quick edit when resources are stretched
Work with internal team members, contractors, or third-party vendors for editing and production
Review and QA content to ensure it meets brand and campaign standards
Organize and maintain a clean, accessible asset library

Email & SMS Execution Support

Build and send marketing emails and SMS campaigns in Klaviyo
QA campaigns for accuracy (links, products, formatting)
Coordinate campaign timing with product availability and launch schedules

Social Media Execution Support

Schedule and publish content across social platforms
Support launch-related posts and ongoing content cadence
Monitor basic engagement and flag anything notable

Reporting & Analytics

Pull weekly/monthly performance reports from platforms (GA4, Meta, etc.)
Compile data into dashboards for review
Track KPIs against goals and surface insights

General Marketing Support

Assist with dealer communications and materials
Support events and sponsorships from coordination through on-site execution
Maintain internal documentation and templates
Step in wherever execution gaps exist in a fast-moving environment

What We're Looking For:

2–4 years of hands-on marketing experience, preferably in a product, lifestyle, or outdoor/adventure brand
Highly organized and detail-oriented. You keep things from falling through the cracks.
Comfortable managing multiple projects and deadlines simultaneously
Strong written communication skills; you can write an authentic caption and a clear creative brief
Hands-on experience with social media platforms and content production workflows
Familiarity with email marketing tools (Klaviyo preferred). You don't need to own the channel, but you need to know your way around it
Working knowledge of GA4, Meta Ads Manager, and project management tools (Asana or similar)
Bonus points if you've got some experience behind a camera or in a basic editing suite (CapCut, Premiere, etc.).
Passion for off-road, overlanding, or outdoor adventure. This community can tell the difference between someone who gets it and someone who doesn't

What Success Looks Like:

Campaigns and launches run on time without chaos
Content and assets are ready when needed
Fewer last-minute scrambles and missed details
Marketing, ecommerce, and product teams stay aligned
The team spends less time chasing tasks and more time executing

Why This Role Matters:

Turn Offroad exists for the people who see a dirt road and want to know where it goes. We're growing our product line, expanding our presence at events, and deepening our connection with a community that values authenticity over hype. This role is what keeps that momentum from getting stuck; making sure every launch, every post, and every event shows up the way it should. The right person won't just keep things organized; they'll help us stay true to what the brand stands for while we scale. If you want to do meaningful work inside a brand that's going places this is where the journey starts.

Work Environment:

Primarily in-office to support collaboration and content capture
Occasional time in shop or event environments
Reasonable accommodations available for qualified individuals

Details:

Full-time, in-office (Riverside, CA)
$60,000–$65,000 depending on experience
Health benefits, PTO, product discounts, event perks

Pay: $60,000.00 - $65,000.00 per year

Benefits:

Employee discount
Flexible schedule
Health insurance
Paid time off

Work Location: In person