Supports marketing and communications initiatives for both internal and external audiences, especially those efforts related to key clinical service lines. Clinical Service Line SupportProvides clinical service line marketing & advertising support to help acquire patients and support delivery network branding.Assists administrative and clinical leaders in the creation and implementation of strategic marketing communication plans to support clinical service lines.Develops and produces service line brochures compatible with overall marketing and communications plans. Works with advertising agencies, as appropriate.Assists with the design, writing, and placement of advertising and other initiatives target at increasing the national visibility of the delivery networks, as appropriate.Electronic MediaProvides writing (feature and clinical content) and photography support for delivery network Web sites.Provides writing and photography for delivery network social media sites.Media RelationsContributes to media relations efforts.Writes press releases, advisories and pitches to promote key clinical initiatives and advances to lay 10 and professional mediaParticipates in disaster or crisis communications plans.Assists in coordinating and escorting media representatives visiting delivery network.General Department SupportServes as departmental representative to delivery network committees as assigned.Takes 24-hour on-call assignment in rotation with others in the Marketing & Communications Department.Supports development and community and government affairs efforts, as needed.Supports key department initiatives as assigned. Bachelors Degree in public relations, communications, marketing or related field. Computer - experience with web writing and content management systems.
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