Marketing Coordinator

Team: Brand Marketing Build the PR list for the new category from scratch — tiered by network economy, not follower count.Run all four customization tiers (generic → one-of-one) against the right recipients.Own the seed → follow-up → track → convert workflow for every send. Stand up the event calendar in coordination with the Events Coordinator.Brief UGC and Social on what reads as native in these spaces — what to do and what not to do.Become the in-house translator: every team that touches the new category comes to you first. An active, real network of creators, athletes, and brand operators in those spaces — the kind where DMs get answered the same day.Lived participation in at least one (ideally more) of our target spaces: lifting, hybrid and HYROX, run, hunt and outdoor, combat sport, or performance wellness.Fluent reads on the brand landscape in these categories — you can name the five brands doing the best work right now and the three about to break.A track record of putting product in the right hands or building programs that earned attention from these communities.What "experience" looks like is flexible. VP of Marketing (direct manager), Influencer Manager, Strategic Brand Partnerships, Social, UGC, Events, Retention, Performance Marketing, and the Product team driving the new-category launches.