Marketing Coordinator job at Harpeth Valley Homes. Nashville, TN.
Responsibilities
Coordinate advertising and public relations with the ad agency for current communities
Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the Vice President of Sales and sales representatives
Coordinate the selection of model options
Coordinate and participate in the compilation and completion of brochures, signage, and sales office
Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices
Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc.
Identify and prioritize marketing objectives, including managing effective marketing campaigns–digital and on site
Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns
Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
Analyze and interpret user journey data to improve the customer experience
Review performance of the website and track campaign reporting
Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex
Communicate with various departments to improve products and company image
Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Qualifications
Two years of digital marketing experience and/or training
New home sales marketing experience preferred
Strong written and verbal communication skills
Creative thinking
Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com
Basic knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and editing
Employee Benefits
100% Individual Health Insurance Coverage
Dental Insurance
Vision Insurance
401(k) With Employer Match
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