Marketing Coordinator - Digital Media & Events

Position Overview

We are seeking a driven, highly organized Marketing Coordinator to lead and execute all marketing,

branding, event, and lead-generation initiatives for a high-performing large real estate team. This role serves

as the central coordination point between agents, vendors, virtual assistants, and leadership —

ensuring consistent brand growth, lead generation, and community engagement.

The ideal candidate is a proactive self-starter who thrives in a fast-paced environment, communicates

effectively across teams, and brings both creative and analytical strengths to every initiative.

Key Responsibilities

Event Planning & Management

Plan and execute community, nonprofit, and promotional events end-to-end
Manage pre- and post-event marketing including social media, print, and digital campaigns
Coordinate staffing, materials, vendors, and logistics for all events
Track event performance and ROI; develop improvement plans for future events
Attend planning meetings and maintain event records and reporting

Property & Luxury Marketing Events

Coordinate marketing for property showcases, grand reveal events, and real estate tours
Promote listings through media interviews, newspaper features, and digital campaigns
Support high-end and luxury property marketing initiatives across regional markets
Manage meet-the-builder, vacant lot, and specialty property promotional events

Brand Development & Multi-Channel Marketing

Oversee traditional marketing: print, newspaper, billboard, bus bench, and direct mail
Lead digital marketing: social media strategy, lead generation, and brand awareness campaigns
Manage and grow YouTube channel, podcast production, and emerging media platforms
Identify and evaluate new advertising opportunities across TV, streaming, and digital platforms
Research and recommend innovative strategies to improve visibility and lead generation

Vendor & Team Coordination

Serve as liaison between creative, social media, and CRM virtual assistants
Coordinate agent participation in events, social media, and open house scheduling
Oversee production of listing flyers, marketing materials, and MLS video content
Manage website updates, advertising performance tracking, and CRM maintenance

Lead Management & Reporting

Prepare and distribute regular reports on lead activity, campaign performance, and ROI
Track call performance, website traffic, QR code analytics, and agent lead assignments
Maintain accurate lead tracking systems and dashboards

Content Creation & Brand Growth

Coordinate client review campaigns, testimonial collection, and closing video production
Manage team photography, promotional videos, and lifestyle content series
Plan and execute podcast episodes, drone video campaigns, and community content
Develop survey, contest, and giveaway campaigns to drive engagement and leads

Technology & Innovation

Utilize AI tools, marketing automation, and digital reporting platforms
Implement QR code strategies, call tracking systems, and lead capture tools
Continuously evaluate and adopt new technologies that improve marketing efficiency
Maintain social media analytics and digital performance dashboards

Digital & Social Media Strategy

Audit, optimize, and grow presence across all major social media platforms
Oversee video content strategy across YouTube, podcast platforms, and proprietary channels
Track subscriber growth, audience engagement, and content performance metrics

Office & Operational Support

Maintain marketing inventory, office supplies, and equipment functionality
Provide general marketing support and direct walk-in visitors as needed

Performance Expectations

Strong organizational and project management skills with consistent on-time delivery
Clear, professional communication with agents, vendors, and leadership
Measurable marketing results with accurate performance tracking and reporting
Proactive contribution of innovative marketing ideas and strategies
Consistent maintenance of professional brand standards across all channels

Position Scope

This role IS:

Marketing Coordinator
Event Coordinator
Brand Ambassador
Project Manager
Vendor Coordinator
Lead Generation Support Specialist

Ideal Candidate Profile

Experience in marketing coordination, event planning, or brand management
Proficiency in social media platforms, digital marketing tools, and CRM systems
Willingness to use AI-powered marketing tools and automation platforms
Strong written and verbal communication skills
Ability to manage multiple projects simultaneously in a deadline-driven environment
Creative thinker with a data-driven approach to measuring results
Real estate industry experience a plus but not required

Pay: $20.00 - $24.00 per hour

Work Location: In person