Marketing Coordinator Job at I.T.A., Inc. in Lafayette

Market Analysis: Conducting thorough market research to understand industry trends, customer preferences, and competitive dynamics.Brand Management: Ensuring consistent brand messaging across all marketing channels and materials.Sales Support: Collaborating with the sales team to create marketing campaigns that support the sales of used trucks.Customer Engagement: Engaging with all departments to understand their customers' needs and enhance customer satisfaction and loyalty.Innovation: Identifying and implementing innovative marketing techniques and technologies to stay ahead of market trends.Duties:•Develop and execute marketing campaigns to promote our heavy-duty truck and parts sales, service, and leasing offerings.•Collaborate with leadership teams to create compelling marketing content, including digital, print, and social media materials.•Collaborate with our Manufacturer on branding requirements and branding partnerships.•Liaison with Manufacturer to communicate to all department's goals, expectations, implementation, execution of all Manufacture marketing and branding requirements.•Manage and update the company's website and social media platforms to ensure consistent and engaging content.•Conduct market research to identify trends and opportunities for growth.•Coordinate and participate in industry events, trade shows, and customer engagement activities.•Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.•Assist in the development of marketing budgets and track expenses to ensure cost-effective strategies.Qualifications:•2+ years of experience in a marketing role, preferably within the automotive or heavy-duty truck industry.•Strong understanding of digital marketing, social media, and content creation.•Excellent written and verbal communication skills.•Ability to work collaboratively with cross-functional teams.•Proficiency in marketing software and tools (e.g., Adobe Creative Suite, Google Analytics, CRM systems).•Strong organizational skills and attention to detail.Education:•Bachelor's degree in marketing, Business, Communications, or a related field.Work Conditions:•Must be able to remain stationary 50% of the time.•Ability to travel 10-20% of the time in the State of Louisiana.•Work in indoor conditions with occasional outdoor weather exposure. •The person in this position must occasionally move about inside the office to access file cabinets, machinery, etc.•Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.•The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.iTA Offers:• A robust, affordable and competitive health insurance package.iTA supports a drug-free workplace with pre-employment and random quarterly substance abuse testing. If interested, please send your resume for consideration of an interview. Only those candidates we are interested in interviewing will be contacted.