Marketing Coordinator | Marketing & Communications | Onsite - Florida Blue Campus

Overview Responsible for developing and executing integrated marketing campaigns, creating and editing content for newsletters, advertisements, brochures, and web platforms, and supporting digital and brand initiatives. Responsibilities Key Responsibilities: Promotes UF Health hospitals, service lines, and primary and specialty care practices through integrated marketing initiativesDevelops and executes marketing campaigns across print and digital platformsWrites and edits high-quality content for advertisements, brochures, web, social media, and internal communicationsMonitors and evaluates online reputation and brand perceptionAnalyzes digital performance metrics to assess campaign effectiveness and guide strategyPlans and executes special events and promotional activitiesAssists leadership in conducting research, developing marketing strategies, and overseeing campaign execution and measurementCreates content, including copy and basic graphic design, for social media and employee newslettersCoordinates still photography and video shoots; supports TV, radio, and video interviews by developing outlines and scriptsAssists in maintaining and updating external website contentSupports departmental planning and sponsorship-related eventsAttends staff and management meetings as requestedActs as a liaison with vendors to support marketing initiativesServes as an ambassador of the organization, representing UF Health professionallyPerforms other duties as assigned within the scope of the role Qualifications