Marketing Coordinator | Marketing & Communications | Onsite - Florida Blue Campus

Overview

Works under the direction of the AVP, Communications and Marketing, and the Marketing Manager to promote UF Health Jacksonville hospitals, service lines, and primary and specialty care practices. Responsible for developing and executing integrated marketing campaigns, creating and editing content for newsletters, advertisements, brochures, and web platforms, and supporting digital and brand initiatives. Monitors and evaluates online reputation, analyzes digital performance metrics, and assists with planning and coordinating special events.

Responsibilities

Key Responsibilities:

Promotes UF Health hospitals, service lines, and primary and specialty care practices through integrated marketing initiativesDevelops and executes marketing campaigns across print and digital platformsWrites and edits high-quality content for advertisements, brochures, web, social media, and internal communicationsMonitors and evaluates online reputation and brand perceptionAnalyzes digital performance metrics to assess campaign effectiveness and guide strategyPlans and executes special events and promotional activitiesAssists leadership in conducting research, developing marketing strategies, and overseeing campaign execution and measurementCreates content, including copy and basic graphic design, for social media and employee newslettersCoordinates still photography and video shoots; supports TV, radio, and video interviews by developing outlines and scriptsAssists in maintaining and updating external website contentSupports departmental planning and sponsorship-related eventsAttends staff and management meetings as requestedActs as a liaison with vendors to support marketing initiativesServes as an ambassador of the organization, representing UF Health professionallyPerforms other duties as assigned within the scope of the role
Qualifications

Education & Experience:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field3–5 years of experience in marketing or communicationsKnowledge of AP Style or journalistic writing standardsExperience in digital marketing, including strategy development, measurement, and reportingStrong written and verbal communication skillsDemonstrated project management experience supporting marketing initiatives and deliverablesProficiency in PC systems and software, including Microsoft Word, PowerPoint, Excel, Adobe Acrobat Pro, and project management platformsFamiliarity with office equipment (copier, fax) and basic knowledge of photography equipment and editing software