Marketing Coordinator - Program Level Advertising Support

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Position Summary: We have an exciting opportunity to join our team as a Marketing Coordinator - Program Level Advertising Support. Strategic Program Level Advertising: • Support development and execution of advertising plans to deliver campaigns aligned to department and program objectives; escalate issues as needed • Champion NYULHs mission and vision, as well as department and program objectives, seeking to communicate it clearly and creatively to a diverse audience through strategic advertising efforts • Support development of advertising materials based on departmental and program strategic priorities, emphasizing patient-centered care and digital innovation • Identify current market trends in competitive advertising that can be translated into actionable recommendations and strategic plans that align with growth targets and priorities for patients, leads, stakeholders, and communities • Work on novel, program level advertising campaigns, enhance current campaigns, and evaluate outcomes; make strategic adjustments to optimize outcomes as needed • Infuse data-driven insights into advertising campaigns and assess their effectiveness, including key performance indicators such as brand reputation, conversions (i.e., appointments) for patients & leads, physician referrals, and customer lifetime value • Support the development and maintenance of the Advertising teams master creative rotation • Incorporate insights from advertising campaign outcomes and results to continuously improve future campaigns • Participate in brainstorming sessions with the Advertising team to cultivate ideas for new advertising campaign concepts, including content and design elements Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family. NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements.