Marketing Coordinator - Small to Medium-Sized Business (SMB)

Position Summary: Key Responsibilities: • Develop and implement integrated SMB acquisition marketing strategies to drive new customer growth • Plan and execute multi-channel campaigns including email marketing, direct mail, SMS/text messaging, door hanging, webinars, and events • Create engaging and persuasive content tailored to specific market segments and target audiences • Provide marketing support for MDU/HOA (commercial) sales initiatives • Lead conversion efforts to move prospects from sign-up interest to completed service orders • Maintain and manage prospect and customer data within the CRM system (HubSpot) • Monitor campaign performance metrics and analyze data to identify trends and actionable insights • Continuously test, refine, and optimize campaigns to improve acquisition performance and ROI • Develop content calendars and key messaging documentation to support SMB marketing initiatives • Generate and present regular performance reports with key metrics, insights, and strategic recommendations • Drive local market awareness initiatives across Greenlight markets • Collaborate cross-functionally with Sales, Operations, and Leadership teams • Perform other work-related duties as assigned Required Qualifications: • Minimum of four (4) years of experience in marketing • Bachelor’s degree in Marketing, Communications, Business Administration, or related field • Proven experience in SMB acquisition marketing, preferably in a fast-paced environment • Strong understanding of marketing principles, campaign execution, and performance optimization • Experience working with CRM and analytics platforms such as HubSpot, MailChimp, Salesforce, or Google Analytics • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies • Valid NYS driver’s license and ability to attend evening and weekend meetings or events as needed Compensation & Benefits: The salary range for this role is between $57,000 – $65,000.