Marketing Copy Writer

**About High Scale**

We’re High Scale — a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon’s obsession with customer experience meets SpaceX’s fearless ambition—that’s the DNA behind everything we do.

Our 120-person team of creatives, strategists, and innovators produces thousands of high-impact campaigns weekly for the world’s leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we’re ready to 10x our output in 2026—and we need a **Marketing Copywriter** who understands the psychology of persuasion and can write scripts that convert viewers into customers.

**Why This Role Matters**

Words are the engine of revenue. As a Marketing Copywriter, you are the voice behind our visuals. You aren't just writing "catchy slogans"; you are engineering scripts and ad copy designed to stop the scroll, agitate pain points, and drive immediate action.

In a world of short attention spans, your ability to write a "hook" that grabs attention in the first 3 seconds is just as important as the video edit itself. If you love behavioral psychology, direct response marketing, and seeing your words generate millions in sales, this is your launchpad.

**What You’ll Do**

1. **Write High-Converting Video Scripts**

* Craft direct-response scripts for UGC creators, actors, and voice-over artists.
* Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA).
* Write specific visual notes alongside dialogue to guide editors and producers on the creative vision.
2. **Develop Creative Concepts & Angles**

* Research client products, competitors, and customer reviews to find unique "angles" (e.g., "The scientific approach to acne" vs. "The morning routine aesthetic").
* Brainstorm varied hook concepts to test what grabs attention best (e.g., Shocking Statement vs. ASMR Visual).
3. **Write Ad Copy & Headlines**

* Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads.
* Ensure the tone of voice matches the specific brand persona—from edgy and humorous to clinical and trustworthy.
4. **Iterate Based on Data**

* Review performance data with the Strategy team. If a script has a high drop-off rate, rewrite the middle section. If the CTR is low, rewrite the hook.
* Refresh successful winning ads with new script variations to combat creative fatigue.

**Who You Are**

1. **A Direct Response Specialist**

* 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies.
* You understand the difference between "brand writing" (building feelings) and "direct response writing" (driving sales).
2. **Master of the "Hook"**

* You know how to grab attention instantly. You understand that if you don't win the first 3 seconds, the rest of the script doesn't matter.
* You are concise. You can say more with fewer words.
3. **Psychologically Driven**

* You understand human desires and objections. You know how to weave social proof and urgency into a script naturally.
4. **Adaptable Voice**

* You can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth).
5. **Native-Level English Proficiency**

* **Perfect grammar and command of American English idioms/slang is required.** You must understand the nuances of culture to write effective ads.

**Perks & Benefits**

* **Competitive Compensation:** $40,000-$70,000/year
* **Growth Opportunities:** Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role.
* **Relentless Innovation Culture:** Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.

*High Scale is an Equal Opportunity Employer. We celebrate diversity and believe it’s key to building teams that change the world—one winning script at a time.*