Marketing Copywriter

***What is great about working for Foundation?*** Plenty! We have a fun, casual, yet hard-working culture that invests in our employees, promotes creativity, and delivers on our reputation. Would you like to work for a company that offers manicures and pedicures in the office? We do! How about massages, laundry service, monthly car washes, catered lunches Wednesdays and a monthly happy hour - we offer all this and more!

At Foundation we believe in and promote a work-life balance with a top-notch workout facility, fitness classes and free personal training; and for those competitive types, a game room complete with table tennis, foosball, and video game systems. Also, there are some comforts of home, there is a full kitchen, free coffee and specialty flavors, soft drinks, and snacks.

**Position Summary**

Foundation Software, a national provider of construction software and services and one of Northeast Ohio's top workplaces, is seeking an experienced, self-driven **copywriter** with proven ability to write compelling copy that boosts engagement and convinces the reader to act. You will collaborate with an in-house creative team to drive our advertising strategy across multiple media and lead generation platforms.

**\*\*Please upload a portfolio or writing samples that demonstrate your ability to write convincing copy, headlines and subject lines required.**

**Essential Functions and Responsibilities**

* Reports to the Director of Digital Media, Marketing Content Manager and VP of Marketing
* Offer fresh copy concepts, ideas, and contributions to a collaborative marketing team
* Produces engaging, clear copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other mediums.
* Develops eye-catching headlines, taglines, and calls to action
* Works with analytics to continuously test various copy elements that drive MQLs
* Draft newsletters, email and direct mail campaigns that encourage conversations
* Attention to detail with ability to proofread work, ensuring accurate, error-free copy
* Meeting with SMEs and stakeholders to understand audience and messaging for each product line
* Stays current on the digital marketing trends and requirements for each platform
* Evaluates competitor content strategies and points out market opportunities
* Knows best practices for capturing attention and driving action through the written word
* Work closely with our writing team to help execute our advertising and content strategy

**Required Skills and Experience**

* Imagination, initiative, and a passion for making great content
* Recognizes psychological triggers that impact buying decisions
* Writes captivating headlines and subject lines that boost engagement
* Employs storytelling methods to establish emotional connection with audiences
* Crafts brand messaging that stands out from the competitors
* Understands keyword research, comprehension of on-page SEO elements, and awareness of content marketing strategies to engage audience
* Outstanding writing skills in variety of forms and media (e.g., ad copy, blogs, social, short stories, emails, headlines, subject lines, etc.)
* Ability to write to different audiences (e.g., bookkeepers, financial professionals, executives) and for different stages within the marketing funnel
* An eye for detail, grammar, and consistency
* Ability to manage multiple projects with different tone and voice simultaneously while meeting project deadlines
* Ability to work in a challenging environment and collaborate with a team that includes cross-company stakeholders, designers, writers, sales reps, and executives
* B2B copywriting experience required
* Certifications from Google, copy blogger, content marketing, etc. is a plus
* Familiarity with SEO principles, keyword search and AI tools also a plus

**\*\*Please upload a portfolio or writing samples that demonstrate your ability to write convincing copy, headlines and subject lines required.**

Other employee rewards include tickets to Cleveland sporting events, a variety of lunch and learns, and various employee-appreciation events throughout the year. Benefits include paid vacation, paid holidays, 401(k) with match, and tuition reimbursement, plus medical, eye and dental. *Now offering discounts on pet, home, and auto insurance through Liberty Mutual!*

*Foundation is constantly recognized as one of Northeast Ohio's top workplaces. We are a 21-time winner of the NorthCoast 99 award, a multi-year winner of The Plain Dealer's Top Workplaces award, and have been recognized multiple years on the Inc. 5000 list of fastest-growing private companies in the U.S.*

*Let us start your future at Foundation!*

*Foundation Software is an Equal Opportunity Employer.*