Marketing Creative Specialist

Role Summary


The Marketing Creative Specialist is a design-first, creatively driven marketing professional who transforms strategic campaign direction into compelling creative, content, and multi-channel execution across digital, print, and experiential platforms. This role blends strong graphic design skills with hands-on content and digital execution, bringing marketing strategy to life through visually compelling, on-brand creative.


This is a highly collaborative, execution-focused role for a self-starter who is curious, detail-oriented, and passionate about creative marketing.

Key Responsibilities


Creative & Design Execution


Design and produce creative assets including:

Email graphics and layouts
Website banners and landing page visuals
Social media graphics and short-form content
Paid ad creative
Catalog layouts and supporting materials (as assigned)
Tradeshow signage and promotional materials

Ensure visual consistency across all channels and brand touchpoints
Edit and optimize photography for web, email, video, and digital content

Content & Campaign Execution


Execute content aligned to marketing strategy and seasonal campaigns
Own monthly social content calendar creation and execution stemming from leadership strategy
Create and support seasonal campaigns, vendor features, and brand storytelling initiatives
Film, edit, and revise short-form video content (reels, animations)
Write captions, light marketing copy, and asset-level messaging

Email & Digital Marketing Support


Build marketing emails from templates (design, layout, visual)
Support ActiveCampaign campaigns and automation workflows
Design landing page visuals and copy blocks and coordinate handoff to IT
Apply understanding of visuals and messaging that drive engagement and conversion


Collaboration & Workflow Ownership


Manage creative workflows and deadlines in a fast-paced environment
Partner cross-functionally with Marketing, Sales, Buying, Customer Service, and vendor partners
Support vendor creative needs, artwork, and campaign assets
Contribute to maintaining an organized imagery and asset pipeline

Success Metrics (KPIs)


On-time delivery of creative assets
Creative quality and brand consistency
Effective execution of campaigns across channels
Engagement metrics influenced by creative (CTR, opens, traffic, social engagement)
Responsiveness, reliability, and ownership of work

Qualifications


Required


Bachelor’s degree in Graphic Design, Marketing, or related field
5+ years of experience in graphic design or creative marketing
Strong portfolio demonstrating digital and print design skills
Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Experience designing for email, web, and digital campaigns
Ability to manage multiple projects and deadlines


Preferred


Experience with email marketing platforms (ActiveCampaign preferred)
Familiarity with CMS platforms and basic landing page structure
Experience creating social content and short-form video
Understanding of print production processes
Experience collaborating with vendors or external partners

Ideal Candidate


Design-led with strong creative marketing instincts
Self-starter with a growth mindset
Naturally curious and detail-oriented
Organized, dependable, and deadline-driven
Comfortable balancing creativity with business goals
Thrives in a collaborative, fast-paced environment

Why This Role


This role plays a key part in scaling creative output, strengthening brand consistency, and supporting high-impact marketing campaigns across digital and physical touchpoints.

This role offers growth opportunities as the marketing team continues to expand its digital and brand initiatives.