A company is looking for a Marketing Creative Strategy Director to lead the strategy, development, and optimization of performance-driven advertising creative across paid marketing channels.
Key Responsibilities
Own the strategic roadmap for paid marketing creative across various platforms
Develop structured creative testing strategies to support ongoing experimentation
Analyze performance data to identify trends and iterate on winning creative concepts
Required Qualifications
7+ years of experience in performance marketing or creative strategy
Strong experience in developing advertising creative for paid social platforms
Deep understanding of direct response marketing principles
Proven ability to create or identify viral-worthy creative
Experience working cross-functionally with marketing, creative, and analytics teams
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