· Generate a robust pipeline of MQLs (marketing qualified leads) through the utilization of strategic marketing and lead generation initiatives and tools. · Collaborate with marketing and the sales team to optimize the conversion of MQLs to sales pipeline growth through the creation of compelling marketing strategies based on B2B buying behaviors and market trends. Knowledge, Skills, Abilities (KSAs), & Competencies: The employee is occasionally required to sit. The employee is occasionally exposed to outside weather conditions and risk of electrical shock.
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