Marketing & Digital Advertising Specialist

We're looking for a motivated Marketing & Digital Advertising Specialist to help grow our brand and generate quality leads across multiple locations. Responsibilities Manage and optimize Google Ads (Search, Display, Performance Max, and Local campaigns)Monitor and analyze campaign performance using Google Analytics (GA4) and reporting toolsCreate and manage Facebook and Instagram advertising campaignsDevelop engaging social media content for Facebook, Instagram, TikTok, and YouTubeUtilize AI tools (such as ChatGPT and other marketing platforms) to create compelling ad copy, graphics, videos, and marketing campaignsImprove website SEO and online visibilityMonitor website traffic, lead generation, and conversion ratesCoordinate marketing promotions, sales events, and special campaignsCollaborate with sales managers to create inventory-focused advertisingManage email marketing campaigns and customer outreachStay current on digital marketing trends and recommend new strategiesQualifications Experience with Google Ads and campaign optimizationKnowledge of Google Analytics (GA4)Experience managing Meta (Facebook & Instagram) AdsUnderstanding of SEO and website optimizationStrong writing and communication skillsGraphic design or video editing experience is a plusExperience with AI marketing tools including ChatGPT or similar platforms. Experience prompting AI for marketing contentOrganized, detail-oriented, and able to manage multiple projectsAbility to interpret marketing data and make recommendations based on resultsPreferred Skills