Marketing & Digital Content Specialist

NENN is seeking a highly capable Marketing & Digital Content Specialist to lead the creation and execution of multi-channel digital marketing across NENN’s veterinary ambulatory large animal practice, the NENN foundation, and our consumer-facing app. This role integrates AI-powered content creation, field-case storytelling, paid media execution, graphic design, and website management. The ideal candidate is both creative and technically skilled, with the ability to translate real veterinary field cases into compelling, performance-driven digital campaigns.

Key Responsibilities
AI Driven Marketing and Content Creation

Use AI tools to generate multiple ad variations tailored to different audience segments
Develop messaging for NENN’s Veterinary services (large animal ambulatory practice), Foundation initiatives, outreach programs as well as App features and user acquisition
Test, refine, and optimize creative based on performance data
Build scalable campaign structures for ongoing testing and iteration

Meta Ads & Paid Media

Create, launch, and manage Meta (Facebook/Instagram) ad campaigns
Develop segmented audiences and targeted ad sets by service line and demographic
Optimize campaigns for performance (CTR, conversions, cost per lead, app downloads)
Test creative variations and iterate based on analytics
Provide ongoing reporting and insights on campaign performance

Webflow Website Management

Maintain and update company websites using Webflow
Build/Optimize landing pages for campaigns, services, and foundation initiatives
Ensure consistent branding, messaging, and user experience across digital properties
Implement timely updates aligned with marketing initiatives

Short Form Video Creation

Produce AI-generated, animated short-form content inspired by real veterinary field cases
Transform clinical scenarios into engaging visual formats using AI tools (animation, motion graphics, voiceover, and synthetic media)
Develop content optimized for social platforms (Reels, TikTok, YouTube Shorts), focusing on clarity, engagement, and shareability
Collaborate with veterinary teams to identify high-impact case stories and translate them into compelling, audience-friendly narratives
Balance real-world authenticity with scalable, AI-enhanced production workflows

Graphic Design & Marketing Assets

Design email marketing messaging, promotional graphics, and digital assets, as needed.
Create visual content for campaigns, social media, and paid ads
Maintain consistent branding across all marketing channels
Develop visually compelling materials that support both education and conversion

Required Skills & Experience

Experience in digital marketing, content creation, or media production
Strong ability in graphic design for digital platforms (email, ads, social content)
Experience with AI tools for content generation and marketing workflows
Familiarity with Meta Ads Manager or paid social platforms
Experience with Webflow or similar CMS platforms
Excellent writing and storytelling skills
Ability to translate technical or clinical subject matter into consumer-facing messaging
Strong organizational and execution skills

Preferred Experience

Farm animal and equine knowledge is helpful but not required
Experience managing multi-channel marketing ecosystems
Familiarity with performance marketing funnels and conversion optimization
Experience producing social-first video content in real-world environments

Qualifications
Success Metrics

Increased app downloads and user engagement
Improved Meta ad performance (CTR, cost per acquisition, conversions)
Growth in website traffic and appointment bookings
Consistent production of high-quality content across channels
Strong alignment between field operations and external marketing outputs

Role Impact
This role is central to how NENN's veterinary services, Foundation initiatives, and Applications are communicated to the world. It blends real-world clinical exposure with modern AI-driven marketing execution to create meaningful, high-impact storytelling that drives awareness, engagement, and growth.

Compensation commensurate with experience.

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