MARKETING DIRECTOR

Responsible for managing the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to senior executives. Responsibilities include but not limited to: • Establishes marketing goals based on past performance and market forecasts • Oversees current offerings and comes up with initiatives for new products or services • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies • Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition • Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives • Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback Minimum job Requirements Bachelor's Degree in Marketing, Business, or a Related Field, Marketing Strategy, Media Channels, Client Relationships, Creativity, Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communication, Leadership, People Management, Detail-Orientated, Budgeting, Organization, Multi-Tasking