Marketing Director

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. • Deeply collaborate with other Marketing Functions (namely Paid Media, Earned Media and Creative Content Functions) to maximize social media’s role in our overall marketing plans. • Stay updated with the latest social media trends, tools, best practices, and emerging platforms, integrating into the social media strategy as appropriate. What We’re Looking For • Strategic Thinker: ability to develop and implement a comprehensive social media strategy aligned with business goals, anticipating trends and adapting accordingly • Leadership and Team Management: proven experience in leading, managing and motivating a diverse team of social media practitioners • Practitionership: deep expertise in top 7+ major social platforms and expertise in process for creating compelling and engaging content across various social media platforms • Analytics and Performance Measurement: proficiency in social media analytics tools/platforms and ability to interpret data and metrics to drive insights and optimize algorithmic performance • Paid Social Media Advertising: knowledge of paid social media campaigns and ad management with ability to manage budgets and optimize ad spend for maximum ROI • Organic Social Media: ability to creatively leverage customer cohorts, consumer insights, and social algorithms to optimize reach of organic content alongside paid advertising for maximum impact • Brand Management: strong understanding of brand identity and the ability to maintain brand consistency across all social channels • Collaboration and Communication: strong collaboration skills to work effectively with cross-functional teams and across departments with exceptional written and verbal communication skills Qualifications • 10+ years of Social Media experience, with 5+ years in a leadership capacity • Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree preferred) • Experience in a blue-chip marketing organization • Experience in multimedia, large-scale consumer-facing campaigns inclusive of social media • Direct oversight experience managing social media campaigns • Direct oversight experience of a brand’s social media platforms and accounts, inclusive of paid, organic and influencer content and tactics • Experience with brands with multilayered social experiences across the funnel, from higher order social branding to social selling via customer journeys to local independent business owners • Deep knowledge of consumer social media consumption and behaviors and experience connecting brands to the current customer and the customer of the future • Agency and/or client-side experience managing cross-channel Social Media campaign strategies • Experience working in a matrix environment preferred