Collaborates with Sales, Innovation and Technical teams to best position our portfolio to meet existing and emerging customer needs. Essential Duties: Marketing Strategy & Leadership: • Design and implement comprehensive marketing strategies to create awareness of the company’s business activities, generate inbounds, and build corporate brand equity. • Define and manage a new library of consumer research to be utilized to make the case for our ingredients as well as presentations to key customer marketing departments, • Monitor and track effectiveness of marketing initiatives and strategy and submit performance reports. Knowledge, Skills and Experience Required: • Bachelor’s degree in business, Marketing, or related field from an accredited institution. • 10+ years of Marketing experience, including B2B food ingredients.
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