Marketing Director

Description: Smalltown Dental is a fast-growing, doctor-led dental organization with multiple locations across Central Illinois. We’re looking for a Marketing Director to lead growth across patient acquisition, doctor recruitment, and brand development. Marketing Operations & Leadership • Leads the in-house marketing function, managing workflows, prioritization, and performance expectations • Oversees the expansion of the marketing team, aligning roles, responsibilities, and workflows to support scalable growth • Identifies process inefficiencies and implements improvements, reporting insights and strategies to leadership • Develops systems, SOPs, and infrastructure to support long-term growth • Oversees quality assurance for all deliverables, ensuring brand consistency and high standards • Manages media buying across digital and traditional channels to maximize reach and ROI • Establishes performance metrics and accountability standards for internal teams and external partners • Aligns marketing strategy with broader business objectives, supporting expansion and revenue growth Brand, Content & Media • Oversees brand consistency across all channels, including website, social media, and print materials • Develops and directs content strategy, including patient education, team spotlights, and recruiting campaigns • Oversees organic and paid content distribution and social promotion across platforms (Facebook, Instagram, TikTok, Reels) • Transforms content into high-performing marketing assets (ads, clips, campaigns) Why Smalltown Dental • High-growth organization with strong leadership • Opportunity to build and shape the marketing function • Direct impact on company expansion • Collaborative, team-focused culture