Marketing Director

Company Overview
Our goal is to enhance the lives of dogs and their owners through dedicated service and innovative solutions. We take pride in building trust and delivering honorable care that resonates deeply with our community of pet lovers.

Overview
We are seeking a dynamic and strategic Marketing Director to lead our marketing initiatives, elevate brand awareness, and drive growth. This role offers an exciting opportunity to shape our marketing vision, implement impactful campaigns, and foster meaningful connections with pet owners and enthusiasts worldwide.

Responsibilities
• Develop and execute comprehensive marketing strategies aligned with company goals, emphasizing digital marketing, content creation, and brand positioning.
• Lead the creation and management of multi-channel campaigns across social media platforms, email marketing, SEM (Search Engine Marketing), and paid advertising such as Google Ads and Facebook Advertising.
• Oversee content management systems like WordPress and ensure website optimization for SEO, conversion rates, and user experience.
• Utilize SEO tools, keyword research, analytics (Google Analytics), and performance marketing techniques to monitor campaign effectiveness and optimize results.
• Collaborate with creative teams to produce compelling graphic design assets using Adobe Creative Suite, Adobe Photoshop, and other design tools.
• Implement marketing automation strategies to streamline campaigns, nurture leads, and improve engagement across digital channels.
• Manage relationships with external agencies or vendors specializing in SEM, social media management, and digital advertising to maximize ROI.

Experience
• Proven experience in digital marketing leadership roles, preferably as a Marketing Director or similar senior position.
• Extensive knowledge of SEO tools, Google AdWords/Google Ads, Google Analytics, and SEM best practices.
• Strong background in social media marketing, content creation, copywriting, and graphic design.
• Hands-on experience with WordPress or other content management systems; familiarity with HTML, CSS, JavaScript, and SQL is a plus.
• Demonstrated success in conversion optimization, performance marketing, e-commerce strategies, and analytics-driven decision making.
• Ability to lead cross-functional teams while managing multiple projects in a fast-paced environment. Join us to lead innovative marketing initiatives that connect pet lovers with our mission! We’re committed to empowering our team members with the tools they need to succeed while making a meaningful impact on the lives of dogs and their owners every day.

Pay: $26,000.00 - $52,000.00 per year

Benefits:
• Employee discount

Work Location: In person