Marketing Director

Company Overview:

Dope Department is a fast-growing cannabis brand focused on building strong market presence through high-quality products, consistent branding, and strategic partnerships. Our focus is on driving demand at the retail level, supporting sell-through, and executing marketing that directly impacts brand visibility and revenue across multiple markets. We operate in a fast-paced environment where speed, creativity, and execution matter.

Overview

We’re looking for a hands-on Marketing Manager to oversee and execute all day-to-day marketing efforts for the brand. This role is focused on driving awareness, increasing sell-through at retail, and maintaining a strong presence across digital, in-store, and partner channels.

Key Responsibilities

Plan and execute marketing campaigns, product drops, and seasonal activations (420, holidays, key sales periods)Coordinate and manage vendor days and in-store activations with retail partners to drive brand visibility and salesOversee social media presence, including content planning, posting, and maintaining brand consistencyManage website updates, including product pages, campaigns, and promotional contentSupport retail partners with marketing assets, promotions, and brand materials to drive sell-throughMonitor and respond to customer feedback and reviews to maintain strong brand reputationTrack and analyze performance of campaigns and activations, adjusting strategy based on resultsWork closely with internal team, designers, and external partners to ensure all marketing efforts are aligned with brand direction

Qualifications

2–5+ years of marketing experience (cannabis, CPG, or lifestyle brands preferred)Strong understanding of cannabis marketing regulations and complianceExperience managing social media, content, and brand campaignsOrganized, detail-oriented, and able to manage multiple projects simultaneouslyComfortable working in a fast-paced, execution-focused environmentStrong communication and coordination skills

Role Type

Full-time, in-personExecution-focused role with direct impact on brand growth and market presence