Marketing Director

Marketing Director

Double R Brand Foods, LLC | Houston, TX

Double R Brand Foods is seeking a strategic, hands-on Marketing Director to lead brand growth across our portfolio of smoked sausage and protein brands sold nationwide. This role is responsible for shaping brand strategy, driving innovation and new product launches, managing packaging and creative development, supporting retail expansion, and leading e-commerce and shopper marketing initiatives. The ideal candidate combines strong CPG marketing experience with the ability to execute cross-functionally in a fast-paced, growth-oriented environment.

Key Responsibilities

· Lead annual brand and marketing strategy across the company’s portfolio, aligning priorities with business growth objectives.

· Develop and execute integrated marketing programs across packaging, retail, shopper, digital, social, trade, and e-commerce channels.

· Own packaging development and updates, including brand standards, claims, asset creation, and coordination with design and labeling partners.

· Manage external agencies, creative partners, and vendors to ensure high-quality execution, clear deliverables, and on-time project completion.

· Build and maintain marketing calendars, launch plans, and internal workflows to improve speed, alignment, and accountability.

· Partner with sales and retail customers on buyer presentations, category reviews, promotional planning, and distribution growth opportunities.

· Create compelling customer-facing materials that support product launches, line reviews, shelf placement, and retailer partnerships.

· Lead commercialization of new products and line extensions in partnership with R&D, QA, operations, and sales.

· Drive digital shelf and e-commerce execution across key retailer platforms to improve content quality, visibility, and conversion.

· Analyze sales, promotional, and marketing performance to identify opportunities, optimize investment, and improve return on spend.

· Plan and execute trade shows, customer events, and brand activations that strengthen visibility and support business development.

· Manage the marketing budget and prioritize investments that build brand equity and drive profitable growth.

Qualifications

· Bachelor’s degree in Marketing, Business, Communications, or a related field.

· 5+ years of progressive experience in brand marketing, CPG marketing, shopper marketing, trade marketing, or a related discipline.

· Experience in consumer packaged goods required; food and beverage experience strongly preferred.

· Proven success leading packaging initiatives, new product launches, commercialization, and retail marketing programs.

· Strong understanding of omnichannel marketing and e-commerce execution across retailer platforms.

· Experience managing agencies, creative partners, and third-party vendors.

· Excellent analytical, project management, presentation, and communication skills.

· Ability to manage multiple priorities and collaborate effectively across sales, R&D, QA, operations, and leadership teams.

· Self-starter with strong organizational skills and the ability to thrive in a lean, fast-moving environment.

Preferred Experience

· Experience in meat, refrigerated, snack, or broader food categories.

· Experience supporting national retail accounts and retailer.com platforms.

· Familiarity with packaging claims, labeling coordination, and regulated food product marketing.

· Experience using data and customer insights to support category growth and business development.

Why Join Double R Brand Foods

This is a high-impact leadership role with direct influence on brand growth, innovation, retail expansion, and marketing execution across a growing national business. The Marketing Director will play a visible role in helping shape the future of the company’s brands and customer relationships.

Pay: $54,947.05 - $66,172.79 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Retirement plan
Vision insurance

Work Location: In person