Marketing Director

About the Role

This is not an entry-level marketing role. We are looking for a seasoned senior living sales professional who knows how to close — someone who has sat across from a family in crisis, earned their trust, and guided them through one of the hardest decisions of their lives.

If you have driven census in an Assisted Living or Memory Care community and you thrive in a fast-paced, results-driven environment, we want to hear from you.

What You’ll Own

Drive occupancy through aggressive outreach, relationship-building, and a full pipeline of qualified leads


Conduct meaningful, empathetic tours that convert — you understand the family’s urgency and guide them to a decision


Build and maintain a strong referral network: hospitals, discharge planners, physicians, home health agencies, elder law attorneys, and community partners


Execute outside marketing in the field — visiting referral sources, attending events, and representing Colliers in the community


Manage your CRM religiously: leads, follow-ups, move-in pipeline, and census reporting


Collaborate with the Executive Director to hit monthly and quarterly census goals


Respond quickly to inquiries — families making this decision don’t wait

Must-Have Qualifications

Senior living sales experience in Assisted Living or Memory Care is required.

Proven experience in Assisted Living or Memory Care sales — non-negotiable


Track record of meeting or exceeding occupancy/census goals


Comfortable with outside sales and community marketing — this is not a desk job


Experience conducting tours and closing families on a move-in timeline


Strong CRM habits and lead management discipline


Deep empathy for seniors and families navigating memory loss or care transitions

Nice to Have

Bilingual in English and Spanish — strong plus given our community demographics


Existing referral relationships in the greater St. Lucie, Indian River, Martin, Okeechobee, Palm Beach Counties


Background in healthcare or hospice marketing

What We Offer

Competitive base salary plus performance incentives tied to census results


Tight-knit leadership team — fast-moving, collaborative, no red tape


Meaningful work: real families, real decisions, real impact every day

How to Apply

Submit your resume and a brief note on your census results. Senior living sales experience is required to be considered.

Colliers Assisted Living is an equal opportunity employer.