Marketing Director

Role Description

The multi-property Director of Casino Marketing is responsible for the strategic development, implementation, and oversight of all marketing initiatives designed to drive gaming revenue, increase guest visitation and enhance player loyalty. This position leads player development, database marketing, promotions, events, rewards programs and marketing analytics while ensuring exceptional guest service and regulatory compliance.

The ideal candidate is a forward-thinking leader with exceptional business acumen, strong analytical capabilities, and a passion for delivering measurable results through people, processes and performance. This role requires an innovative and guest-focused professional who can effectively lead, influence success and drive sustained growth across multiple properties.

Full-time, on-site role based in Reno, NV

RESPONSIBILITIES

Develop and execute comprehensive casino marketing strategies using guest segmentation, predictive analytics, profitability analysis, and campaign performance data to increase gaming revenue, market share and guest engagementManage marketing campaigns from planning through execution, including forecasting, budgeting, ROI analysis and performance measurementManage targeted offers, direct mail, digital marketing initiatives, special events, database marketing and promotionsCoordinate with internal creative resources to develop graphics, photography, video and branded assetsConsistently deliver a high level of professional and personalized guest serviceMaintain an active presence on the casino floor, particularly during weekends and peak periods, to engage with guests and employeesMonitor key performance indicators, including visitation, theoretical win, revenue growth, player acquisition and retention metricsAnalyze marketing, promotional, and guest behavior trends and feedback to provide actionable insights and recommendations to leadershipDesign and maintain dashboards, reports, and analytics tools that support data-driven decision-making and strategic planningCreate and monitor operating budget, financial management and acts on budget varianceDevise or modify procedures to solve process problems that will result in more efficient productivity and higher caliber productAssess business objectives from operations teams and propose marketing solutionsEvaluate new technologies, tools, and best practices to improve marketing effectiveness, operational efficiency and reporting capabilitiesEnsure compliance with all gaming regulations, company policies, and internal controlsPerform other duties as assigned

QUALIFICATIONS

Minimum of three (3) years experience in Marketing; Degree in Marketing preferredExtensive knowledge of casino marketing, multi-channel advertising, player development, database marketing, loyalty programs, promotions and analyticsExperience with casino management systems, CRM platforms, player tracking systems, and data analysis toolsAbility to manage multiple projects in a fast-paced environment while meeting constant deadlines and maintaining strong attention to detailsAbility to effectively present information, respond to questions and exhibit composure and professionalism while under pressureMust have excellent time management, problem solving and organizational skillsExperience analyzing campaign performance, developing ROI models and supporting data-driven business decisionsProven expertise in the budgeting process and demonstrated ability to develop successful revenue-generating marketing strategiesProficiency in Microsoft Office applicationsDemonstrated ability to maintain data integrity and handle confidential information with discretionAbility to work independently and collaborate effectively across departmentsMust be able to communicate effectively in English, both verbally and in writingMust be able to follow established policies, procedures, and operational guidelineMust maintain a strong on-property presence that requires working weekends, holidays, and special events as business needs requireMust be at least 21

CERTIFICATES AND LICENSES

Nevada Gaming Registration required