Marketing Director

Tatemada is looking for a visionary and execution-focused Director of Marketing to lead our brand, growth, and consumer engagement strategy. This role will drive brand awareness, retail velocity, digital marketing, product launches, and long-term brand equity for our clean-label salsa and corn chip portfolio.

This is a strategic and hands-on leadership role that blends brand storytelling, performance marketing, retail marketing, consumer insights, and collaboration with sales to drive business growth.

Key Responsibilities:

· Develop and execute the overall marketing strategy aligned with company growth goals.

· Lead hands-on execution of marketing initiatives across digital, retail, trade, and brand channels.

· Manage and optimize social media, email marketing, website content, paid advertising, and promotional campaigns.

· Partner closely with Sales to support retail growth, distributor relationships, customer presentations, and promotional programs.

· Drive retail marketing activities including demos, trade shows, POS materials, shopper marketing, and field activations.

· Oversee product launches, packaging updates, and new product positioning.

· Analyze marketing and sales performance metrics, ROI, customer insights, and market trends to guide decision-making.

· Create and manage marketing calendars, campaign timelines, and budgets.

· Coordinate with external agencies, designers, printers, influencers, and vendors as needed.

· Build and maintain brand consistency across all channels and customer touchpoints.

· Support business development efforts by helping identify growth opportunities, partnerships, and market expansion strategies.

· Work cross-functionally with Operations, Product Development, and Leadership to ensure execution and alignment.

Qualifications:

· 8+ years of progressive marketing experience, preferably within CPG, food & beverage, or consumer brands.

· Strong balance of strategic thinking and hands-on execution capabilities.

· Experience managing digital marketing campaigns, social media, retail marketing, and brand development.

· Proven ability to execute projects independently in a fast-paced, growing company environment.

· Experience collaborating closely with sales teams and supporting revenue growth initiatives.

· Knowledge of consumer insights, branding, packaging, and shopper behavior.

· Strong analytical skills with experience tracking KPIs, campaign performance, and ROI.

· Excellent communication, organization, and project management skills.

· Comfortable wearing multiple hats and operating in a lean, entrepreneurial environment.

· Experience with Adobe Creative Suite, Canva, CRM tools, email marketing platforms, or marketing analytics tools is a plus.

· Bilingual English/Spanish preferred.

· Passion for authentic food brands, clean-label products, and growth-stage businesses.